Posted by meramd
Fri, 20 Jun 2008 12:00:00 GMT
In the last post we covered the 10 reasons why doctors should create online presence. This post is about what we are doing to help doctors create and manage their online web information. Today, patients with access to internet, researches about a doctor before going for consultation. Research is done broadly in two ways:-
- Via search engines like google, yahoo etc.
- Find a doctor directories on trusted health website.
Our public profile provides a greater likelihood that potential patients will find you online. See for yourself the power of our listing, perform a google (search) for geeta bajaj ardee city gurgaon. Her meraMD public profile comes up at top of all results. meraMD.com provides a search platform where in patients can search on the basis of area/city and speciality.
In today's age, if prospective patients are hungry for information and if they don't find information about a particular doctor, they will move to the next one. Also it is very important to provide the correct and accurate information about oneself and their professional achievement on the internet. meraMD provides complete control to doctor for updating and maintaing their public profile. Creating a public profile is easy 2 step procedure at meraMD.com.
So as a doctor if you want to expand your career, it's time to start thinking of the way you are represented online. So what are you waiting for - click here to signup for meraMD.com public profile.
Posted in Doctors and Hospitals, meraMD Features | Tags directory, doctor, listing, profile, public, register, signup | 2 comments
Posted by meramd
Sun, 15 Jun 2008 08:50:00 GMT
- You can publicize practice to millions of potential customers. Profile helps in customer acquisition.
- A profile page can save you a lot of money in communication and administration cost. Having full control of profile makes it easier to change and update.
- You can publish profile information in other campaigns therefore creating a brand for yourself.
- You can publicize the practice on the internet 24 hours a day and 365 days of the year.
- Patients can be local, nationwide or global - they can find information easily about you.
- Writing blog post is tremendous way to get your name out there to the general public. The purpose of writing is to get your patients to know you. When you write, you are not trying to sell something; you are basically providing useful information.
- Ask, share and connect with other doctor's in communities on specific topics.
- Continuous Medical Education - Get involved in educational activities which serve to maintain, develop or increase the knowledge, skills and professional performance and relationships that the physicians uses to provide services to patients, public and profession.
- Receive information about medical profession related events happening in specific area/city.
- Get to know what patients feel and think about you. Share the recommendations that you have received from your patients on the internet. These help new patients in decision making.
Posted in Doctors and Hospitals | Tags blog, community, events, medical, online, presence, profile | 1 comment
Posted by meramd
Mon, 12 May 2008 09:46:00 GMT
We have talked about the online marketing what and why already in our earlier posts here and here.
The question is: would this be relevant in the Indian context?
Globally, this seems to becoming a necessity as per this Data Monitor report.
"Existing sales and marketing models are considered unsustainable. Pharma has been slow to adapt and take advantage of the marketing opportunities offered by the internet. Meanwhile customers are increasingly using the web to source information. Pharma needs to evolve and engage with their customers online, or risk being left behind."
The increasing use of the internet by physicians is also something that pharma companies need to take into account as per this report here.
"Physicians are primarily using the Internet to access educational resources and high quality information. Pharmaceutical companies that provide online resources that help physicians practice medicine more efficiently and effectively will attract return site users and foster brand loyalty."
So it’s clear that the online channel must figure in the sales and marketing efforts of pharma companies. The next step would be to figure out build Vs buy decision. Some global companies have tried to build a dedicated online channel, analogous to a dedicated sales force.
Notable examples are Glaxo Smithkline https://www.gsk-ecs.com, and Merck & Co., Inc. http://www.Merckmedicus.com. This report talks about Merck's launch of “Januvia” in Europe using online channels.
For the Indian context we are proposing that online health portals can provide edetailing services to multiple pharma companies. It requires that the doctors access this information online in a secure and exclusive way. This is important because prescription drug advertising in mass media is not legal in India.
There can be multiple programs that be offered to the pharmaceutical companies. e.g.
- a 5 minute product educational program to the physicians on behalf of pharmaceutical companies. This can include text, audio and video
- online CME programs
- new drug launch and all the information about the drug
- live 2-way interaction with MRs online
How can meraMD.com help pharmaceutical companies?
meraMD.com allows only qualified doctors to register and access its internal information like forums and e-detailing platform. We have a large database of registered medical practitioners which puts us in a formidable position to get the best ROI for pharma companies. Pharma companies can also offer incentives (gifts and awards) to the physicians for participating in their programs. Our services are available 24*7 making it convenient for physicians to access these programs at their convenience.
Marketing managers in pharmaceutical companies who would like to learn more about our platform can write to us at sales at meraMD.com
Posted in Pharma Companies | Tags edetailing, India, meramd | 2 comments | no trackbacks
Posted by meramd
Tue, 06 May 2008 12:36:00 GMT
We have recently changed our hosting provider, which should improve the user experience at meraMD.com. Some users had complained about this, and since our registered users are doctors and hospitals, who are short on time, we decided to make this change at a priority. Unfortunately, there were a couple of technical glitches during this change, but we are back now and we hope that users who faced any issues in the last couple of days, would come back to register with us.
If you still face any issue, do not hesitate to write to customer care at meraMD.
Best wishes from meraMD team and thanks for your support!
Posted in meraMD news | Tags better, faster, improved, meramd | no comments
Posted by meramd
Fri, 02 May 2008 10:48:00 GMT
E-detailing is the new age communication channel between doctors/physicians and pharmaceutical companies. It enhances the capabilities of the current channels and delivers better returns on the overall investments in sales and marketing. This is why we think that e-detailing can be a win-win-win situation for everyone.
For Pharmaceutical Companies:
- Increase the quality and effectiveness of communications
- Make more effective sales calls each day, decrease sales force costs and increase sales
- Increase physician interaction time and prescribing rates leading to better market penetration.
- Improve competitive position by accelerating brand recognition and development
- Provide samples and additional information on demand
- Get instant feedback on the marketing communication, leading to lower costs if any communication modification is needed.
- Connect to the physicians who spend more time online, than with the medical representatives.
For Medical Practitioners:
- Receive the information you want, when you want it
- Receive a better service based on your own preferences
- Get far higher information content than traditional calls
- Get samples and responses to queries directly from the pharmaceutical company
For Medical Representatives:
- Follow up with doctors on their exact requirements; post an e-detailing session, leading to more fruitful visit to the physician
- Make more sales calls per day, since a lesser amount of time will be required to be spent with doctors who have chosen to be e-detailed.
Posted in Pharma Companies | Tags advantages, detail, e, edetailing, ROI, why | no comments
