E-detailing: What

Posted by meramd Fri, 02 May 2008 10:16:00 GMT

This is the first blog of the many that we intend to write on e-detailing. Let’s begin with the simplest question - what is e-detailing?

E-detailing uses the Internet to promote products among medical professionals. It is the technological equivalent of the pharmaceutical representative’s traditional sales tool, used as a part of a sales visit to a healthcare provider. Since sales and marketing costs represent the single greatest expenditure for pharmaceutical companies today, there is a rise in alternate communication channels between the pharmaceutical companies and the healthcare providers. E-detailing is one such low cost communication channel. Pharmaceutical companies can use it to communicate product and service messages and related information to healthcare professionals.

E-detailing can have multiple forms:

1. Web based self-guided informational programs with no live communication.

2. Online, live, or phone assisted browsing through virtual sales presentations

3. Electronically enabled promotional, educational or service efforts

4. Online Events - Online seminar, CME event or web conference

E-detailing is also referred to as Electronic detailing, Virtual detailing, Online detailing, ePromotion Detailing, Physician marketing, Professional detailing, Physician detailing, eSampling

Next: E-detailing: Why