E-detailing: Why

Posted by meramd Fri, 02 May 2008 10:48:00 GMT

E-detailing is the new age communication channel between doctors/physicians and pharmaceutical companies. It enhances the capabilities of the current channels and delivers better returns on the overall investments in sales and marketing. This is why we think that e-detailing can be a win-win-win situation for everyone.

For Pharmaceutical Companies:

- Increase the quality and effectiveness of communications

- Make more effective sales calls each day, decrease sales force costs and increase sales

- Increase physician interaction time and prescribing rates leading to better market penetration.

- Improve competitive position by accelerating brand recognition and development

- Provide samples and additional information on demand

- Get instant feedback on the marketing communication, leading to lower costs if any communication modification is needed.

- Connect to the physicians who spend more time online, than with the medical representatives.

For Medical Practitioners:

- Receive the information you want, when you want it

- Receive a better service based on your own preferences

- Get far higher information content than traditional calls

- Get samples and responses to queries directly from the pharmaceutical company

For Medical Representatives:

- Follow up with doctors on their exact requirements; post an e-detailing session, leading to more fruitful visit to the physician

- Make more sales calls per day, since a lesser amount of time will be required to be spent with doctors who have chosen to be e-detailed.