Posted by meramd
Tue, 06 May 2008 12:36:00 GMT
We have recently changed our hosting provider, which should improve the user experience at meraMD.com. Some users had complained about this, and since our registered users are doctors and hospitals, who are short on time, we decided to make this change at a priority. Unfortunately, there were a couple of technical glitches during this change, but we are back now and we hope that users who faced any issues in the last couple of days, would come back to register with us.
If you still face any issue, do not hesitate to write to customer care at meraMD.
Best wishes from meraMD team and thanks for your support!
Posted in meraMD news | Tags better, faster, improved, meramd | no comments
Posted by meramd
Fri, 02 May 2008 10:48:00 GMT
E-detailing is the new age communication channel between doctors/physicians and pharmaceutical companies. It enhances the capabilities of the current channels and delivers better returns on the overall investments in sales and marketing. This is why we think that e-detailing can be a win-win-win situation for everyone.
For Pharmaceutical Companies:
- Increase the quality and effectiveness of communications
- Make more effective sales calls each day, decrease sales force costs and increase sales
- Increase physician interaction time and prescribing rates leading to better market penetration.
- Improve competitive position by accelerating brand recognition and development
- Provide samples and additional information on demand
- Get instant feedback on the marketing communication, leading to lower costs if any communication modification is needed.
- Connect to the physicians who spend more time online, than with the medical representatives.
For Medical Practitioners:
- Receive the information you want, when you want it
- Receive a better service based on your own preferences
- Get far higher information content than traditional calls
- Get samples and responses to queries directly from the pharmaceutical company
For Medical Representatives:
- Follow up with doctors on their exact requirements; post an e-detailing session, leading to more fruitful visit to the physician
- Make more sales calls per day, since a lesser amount of time will be required to be spent with doctors who have chosen to be e-detailed.
Posted in Pharma Companies | Tags advantages, detail, e, edetailing, ROI, why | no comments
Posted by meramd
Fri, 02 May 2008 10:16:00 GMT
This is the first blog of the many that we intend to write on e-detailing. Let’s begin with the simplest question - what is e-detailing?
E-detailing uses the Internet to promote products among medical professionals. It is the technological equivalent of the pharmaceutical representative’s traditional sales tool, used as a part of a sales visit to a healthcare provider. Since sales and marketing costs represent the single greatest expenditure for pharmaceutical companies today, there is a rise in alternate communication channels between the pharmaceutical companies and the healthcare providers. E-detailing is one such low cost communication channel. Pharmaceutical companies can use it to communicate product and service messages and related information to healthcare professionals.
E-detailing can have multiple forms:
1. Web based self-guided informational programs with no live communication.
2. Online, live, or phone assisted browsing through virtual sales presentations
3. Electronically enabled promotional, educational or service efforts
4. Online Events - Online seminar, CME event or web conference
E-detailing is also referred to as Electronic detailing, Virtual detailing, Online detailing, ePromotion Detailing, Physician marketing, Professional detailing, Physician detailing, eSampling
Next: E-detailing: Why
Posted in Pharma Companies | Tags detail, e, edetailing, marketing, pharma | no comments | no trackbacks
Posted by meramd
Fri, 25 Apr 2008 08:26:00 GMT
Here's what livemint.com has reported on how the Indian healthcare infrastructure is getting a booster shot.
"In New Delhi, MeraMD.com—a health portal that is six months old—aims to provide a countrywide database of medical practitioners, customer ratings of medical services and also sell medicines and insurance online." reports Archana Rai from Bangalore.
MeraMD.com recently launched its doctor and hospital recommendation service based on user feedback. Earlier during the year, meraMD.com launched online search for doctors and hospitals. We are seeing huge interest in our services and plan to increase our offerings for doctors and pharmaceutical companies in the near future.
Posted in meraMD news | Tags journal, livemint, meramd, street, wall | no comments | no trackbacks
Posted by meramd
Sun, 20 Apr 2008 01:45:00 GMT
In a recently published report from hitwise there is data on what people search for online. Quite a few people may be surprised by this, but health search tops the list in the category of searches. Nearly half the searches online are health related!
Though this data may be biased towards internet behaviour in US, we think that results in India or any other country are likely to be similar.
The complete report is available here.
Posted in Miscellaneous | Tags data, health, online, Search | 3 comments | no trackbacks
